Publication

1992 - Blacklick, Ohio, U.S.A.: McGraw-Hill Companies, The, 1992

Word Count

0 words, Guess

Page Count

0 pages

Physical Format

Paperback

Identifiers

First Sentence

This basic introductory reading gives a brief introduction of the marketing function and discusses some of the reasons for perspective beyond marketing's traditional "four Ps."

Subjects

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