Competitive marketing strategy for Europe

developing, maintaining and defending competitive advantage

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Author

Contributions

McDonald, Malcolm. - Contributor

Publication

1994 - Macmillan, Basingstoke, Hampshire [England, England

Language

English

Word Count

92,500 words, Guess

Page Count

370 pages

Identifiers

ISBN-100333613503
ISBN-100333613511
ISBN-139780333613504
ISBN-139780333613511
LibraryThing3335354

and 1 more

Open LibraryOL19878728M

Classifications

DDC658.80094
LCCHF5415.13 .B76 1994

Subjects

Topics

Europe Marketing Management Business strategy International business Marketing -- Management Sales & marketing management

Other Editions

Competitive marketing strategy for EuropeMacmillan1994

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