Books by McDonald, Malcolm.
Total count: 41
Marketing PlansHow to Prepare Them, How to Use ThemFranklin Watts1985-03-01
How to Sell a Service Guideline for Effective Selling (Marketing)2Rev Ed editionButterworth-Heinemann1988-01-01
The marketing audittranslating marketing theory into practiceButterworth-Heinemann1991-01-01
Selling products and servicesa pictorial guideButterworth-Heinemann1991-01-01
MarketingRev Ed editionPan Books1991-08-09
Marketing by matrix100 practical ways to improve your strategic and tactical marketingButterworth Heinemann1992-01-01
The marketing plannerButterworth-Heinemann1992-01-01
River Basin Management (Aspects of Applied Geography S.)Hodder Arnold H&S1992-06-18
Retail marketing planshow to prepare them, how to use themBoston1993-01-01
The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series : Practitioner)New Ed editionButterworth-Heinemann1993-12-01
Competitive Marketing Strategy for EuropePalgrave Macmillan1994-05-06
Pocket guide to selling products and servicesPocket bk. ed.Butterworth-Heinemann1995-01-01
Key Marketing Concepts (Macmillan Business)Palgrave Macmillan1995-11-01
Marketing planning for servicesButterworth-Heinemann1996-01-01
Marketing plans that worktargeting growth and profitabilityButterworth-Heinemann1997-01-01
Key account managementlearning from supplier and customer perspectivesButterworth-Heinemann1998-01-01
Market Segmentation2Rev Ed editionPalgrave Macmillan1998-06-17
Improving Marketing Effectiveness in Digital Age (Cranfield E-Marketing)Financial Times Prentice Hall1999-06-25
Marketing in Manageable BitesPalgrave Macmillan2000-05-23
Marketing Plan in Colour (Chartered Institute of Marketing)2Rev Ed editionButterworth-Heinemann2000-06-09
Key CustomersHow to Manage Them Profitably (Chartered Institute of Marketing)Butterworth-Heinemann2000-07-01
Marketing Strategy in the Digital AgeExploiting E-Commerce in Your Business (Financial Times Management Briefings)Financial Times Management2001-10-01
The new marketingtransforming the corporate futureButterworth-Heinemann2002-01-01
If You're So Brilliant... How Come Your Marketing Plans Aren't Working?The Essential Guide to Marketing Planning (If You're So Brilliant)Kogan Page2002-08-01
MarketingA Complete GuidePalgrave Macmillan2003-07-04
MarketingA Complete GuidePalgrave Macmillan2003-08-16
Marketing due diligencereconnecting strategy to share priceNew ed.Elsevier Butterworth-Heinemann2006-01-01
Malcolm McDonald on Marketing PlanningKogan Page Publishers2007-01-01
Key Account PlansThe Practitioners Guide to Profitable PlanningButterworth-Heinemann2008-01-21
Marketing accountabilityhow to measure marketing effectivenessKogan Page2009-01-01