Key Customers
How to Manage Them Profitably (Chartered Institute of Marketing)
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Publication
2000-07-01 - Butterworth-Heinemann
Language
English
Word Count
79,750 words, Guess
Page Count
319 pages
Physical Format
Paperback
Identifiers
- Internet Archivekeycustomershowt0000mcdo
- ISBN-100750646152
- ISBN-139780750646154
- Goodreads888526
- Library of Congress Control Number00056471
and 1 more
- Open LibraryOL7972102M
First Sentence
While sales and marketing strategists have for some time been convinced that effective key account management (KAM) leads to increased sales, heightened profitability and improved sales productivity, the characteristics and techniques of KAM were not extensively explored beyond the need for a dedicated sales force until the 1990s.
Subjects
Other Editions
- Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing)
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