Towards excellence in marketing strategy
the role of systems in strategic marketing and business planning
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Author
Contributions
- Wilson, Hugh. - Contributor
- Hewson, Wendy. - Contributor
Publication
1996 - Hewson Consulting Group, Milton Keynes, United Kingdom
Language
English
Word Count
63,250 words, Guess
Page Count
253 pages
Identifiers
- ISBN-101898150028
- ISBN-139781898150022
- OCLC Control Number59407193
- Open LibraryOL16491605M
Subjects
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