Publication

2000-05-23 - Palgrave Macmillan

Word Count

80,000 words, Guess

Page Count

320 pages

Physical Format

Paperback

Identifiers

  • Internet Archivemarketinginmanag0000meld
  • ISBN-100333764439
  • ISBN-139780333764435
  • Goodreads2717005
  • Better World Books9780333764435
and 1 more

Classifications

  • LCCHF5415 .M45 2000

Description

This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST.

Subjects

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