Market segmentation
how to do it, how to profit from it
[3rd ed.].
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Author
Contributions
- Dunbar, Ian, 1951- - Contributor
Publication
2004 - Elsevier/Butterworth-Heinemann, Oxford, England
Language
English
Word Count
116,250 words, Guess
Page Count
465 pages
Identifiers
- Open LibraryOL3451670M
- Internet Archivemarketsegmentati00dunb
- Internet Archivemarketsegmentati00mcdo
- ISBN-100750659815
- ISBN-139780750659819
and 3 more
- Library of Congress Control Number2005357185
- OCLC Control Number57008314
- Better World Books9780750659819
Classifications
- DDC658.802
- LCCHF5415.127 .M398 2004
- LCCHF5415.127
Description
McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...
Subjects
Other Editions
- Market segmentation: how to do it, how to profit from it
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