Publication

2008 - Kogan Page

Language

English

Word Count

49,250 words, Guess

Page Count

197 pages

Physical Format

Paperback

Identifiers

and 4 more

Classifications

  • LCCHF5415.13
  • LCCHF5415.13 .M369157 2008
  • LCCHF5415.13 .M369157 2008eb
and 2 more
  • DDC658.8/02
  • LCCHF5415.13 .M369157 2007

Description

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

Subjects

Other Editions

  • Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and StrategyPaperbackKogan Page2008-01-01

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