Key Marketing Concepts (Macmillan Business)
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Author
Publication
1995-11-01 - Palgrave Macmillan
Word Count
80,000 words, Guess
Page Count
320 pages
Physical Format
Paperback
Identifiers
- Internet Archivekeymarketingconc0000meld
- ISBN-100333645634
- ISBN-139780333645635
- Goodreads2717006
- LibraryThing1643531
and 2 more
- Better World Books9780333645635
- Open LibraryOL9350265M
Classifications
- LCCHF5415.122 .M45 1995
Description
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
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