Criteria to access brand success
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Author
Contributions
- Dall'Olmo Riley, Francesca. - Contributor
- Smith, Fiona. - Contributor
- Open University. Open Business School. - Contributor
- Open University. Open Business School. Brand Management Research Unit. - Contributor
Publication
1998 - Open Business School, Open University, Milton Keynes, United Kingdom
Language
English
Subjects
Series Statement
- Working paper series / Open University, Open Business School -- no.98/3
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