L. De Chernatony

Identifiers

Open LibraryOL291321A

Top Subjects

Product management (3)
Brand name products (3)
Business & Management (2)
Trademarks (2)
VAX/VMS (1)
Brand name products -- Marketing (1)
Brand name products -- Planning (1)

Books by L. De Chernatony

Total count: 37

A user guide to the VAX/VMS system

McGraw-Hill1991-01-01
Evaluating the underlying dimensions of brands in product and services markets.

City University Business School1991-01-01
Brand price recall and the implications for pricing research

City University Business School1992-01-01
Brand price recall and the implications for research

Cranfield School of Management1992-01-01
Categorising brands: evolutionary processes underpinned by two key dimensions.

City University Business School1992-01-01
Developing a positioning strategy in the oil pump industrybut benchmarked against whom

City University Business School1992-01-01
The seven pillars of powerful brands

City University Business School1992-01-01
Developing pan-European brands in the single European market.

City University Business School1992-01-01
Creating powerful brandsthe strategic route to success in consumer, industrial, and service markets

Butterworth-Heinemann1992-01-01
Strategically directing brandsbuilding the molecule from atoms.

City University Business School1993-01-01
International brandingdemand or supply driven opportunity?

Open Business School Research1995-01-01
Managers' perceptions of competitors' positioninga replication study

Open Business School Research1995-01-01
The managerial challenge of brand diversity

Open Business School Research1996-01-01
Did brand managers ever jump on the same brand wagon as brand consultants

Open Business School Research1996-01-01
Expert's views about defining services brands and the principles of services branding

Open UniversityBusiness School1996-01-01
2001the brand management odyssey

Open Business School Research1996-01-01
Integrated brand building using brand taxonomies

Open Business School Research1996-01-01
The role of the brand revisited

Open University Business School1997-01-01
Criteria to access brand success

Open Business School, Open University1998-01-01
Added valueits nature, roles and sustainability

Open Business School, Open University1998-01-01
Creating powerful brands in consumer, service, and industrial markets2nd ed.

Butterworth-Heinemann1998-01-01
Criteria to assess brand success

Open University Business School1998-01-01
Brand management through narrowing the gap between brand identity and brand reputation

Open Business School, Open University1998-01-01
Developing services brands by going beyond the product-services dichotomy

Open University Business School Research1999-01-01
Managing Customer and Client Relations: Book FourCommunicating with Your Customers (B656 Managing Customer and Client Relations)

Open University Worldwide2001-11-01
Managing Knowledge: Unit EightBrands as an Application of Knowledge Management (B823 Managing Knowledge)

Open University Worldwide2001-11-01
Services brandingmethods organisations use to identify and sustain values

Birmingham Business School2002-01-01
How organisations identify and preserve services' brands values

Birmingham Business School2002-01-01
The value of triangulationa case study on measuring brand success

Birmingham Business School2002-01-01
Building a services brandstages, people and orientations

Birmingham Business School2002-01-01
Developing a brand performance measure for financial services brands

Birmingham Business School2002-01-01
Marka

Gdańskie Wydaw. Psychologiczne2003-01-01
Brand building on the internet

Birmingham Business School2003-01-01
Services brands' valuesinternal and external corporate communication

Birmingham Business School2004-01-01
From brand vision to brand evaluationthe strategic process of growing and strengthening brands2nd ed

Butterworth-Heinemann2006-01-01
From brand vision to brand evaluationthe strategic process of growing and strengthening brands3rd ed.

Butterworth-Heinemann2010-01-01
Creating powerful brands in consumer, service and industrial markets4th ed.

Butterworth-Heinemann2010-01-01