Developing a brand performance measure for financial services brands
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Author
Contributions
- Harris, Fiona J. 1967- - Contributor
- Christodoulides, George. - Contributor
- Birmingham Business School. - Contributor
Publication
2002 - Birmingham Business School, Birmingham, England
Language
English
Word Count
8,500 words, Guess
Page Count
34 pages
Identifiers
- ISBN-100704423901
- ISBN-139780704423909
- Goodreads4662112
- Open LibraryOL16306301M
Alternate Titles
- Development a brand performance measure for financial services brands.
Subjects
Series Statement
- Working paper series -- 14 ; -- 2002
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