Developing services brands by going beyond the product-services dichotomy
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Author
Contributions
- Khan, Sajid. - Contributor
- Segal-Horn, Susan. - Contributor
- Open University. Business School. - Contributor
- Open University. Brand Management and Marketing Research Unit. - Contributor
Publication
1999 - Open University Business School Research, Milton Keynes, United Kingdom
Language
English
Subjects
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