Added value
its nature, roles and sustainability
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Author
Contributions
- Harris, Fiona. - Contributor
- Dall'Olmo Riley, Francesca. - Contributor
- Open University. Open Business School. - Contributor
- Open Univeristy. Open Business School. Brand Management and Marketing Research Unit. - Contributor
Publication
1998 - Open Business School, Open University, Milton Keynes, United Kingdom
Language
English
Subjects
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