Services branding
methods organisations use to identify and sustain values
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Author
Contributions
- Drury, Susan Louise. - Contributor
- Segal-Horn, Susan. - Contributor
- Birmingham Business School. - Contributor
Publication
2002 - Birmingham Business School, Birmingham, England
Language
English
Word Count
8,500 words, Guess
Page Count
34 pages
Identifiers
- ISBN-10070442391X
- ISBN-139780704423916
- Goodreads4662109
- Open LibraryOL16306287M
Classifications
- DDC658
Subjects
Series Statement
- Working paper series -- 15 ; -- 2002
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