2001
the brand management odyssey
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Author
Contributions
- Open University. Business School. - Contributor
Publication
1996 - Open Business School Research, Milton Keynes, United Kingdom
Language
English
Alternate Titles
- Two thousand and one - the brand management odyssey.
Subjects
Series Statement
- Working paper series / Open Business School -- 96/10
- Working paper series -- 96/10.
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