The value of triangulation
a case study on measuring brand success
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Author
Contributions
- Drury, Susan Louise. - Contributor
- Segal-Horn, Susan. - Contributor
- Birmingham Business School. - Contributor
Publication
2002 - Birmingham Business School, Birmingham, England
Language
English
Word Count
6,500 words, Guess
Page Count
26 pages
Identifiers
- ISBN-100704423936
- ISBN-139780704423930
- Goodreads4992035
- OCLC Control Number51903315
- Open LibraryOL16306386M
Classifications
- DDC658
Subjects
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