Handbook of research on digital media and advertising
user generated content consumption
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Author
Contributions
- Burns, Neal M., 1933- - Contributor
- Daugherty, Terry, 1971- - Contributor
- Eastin, Matthew S. - Contributor
Publication
2010 - Information Science Reference, Hershey, PA, Pennsylvania
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- ISBN-139781605667928
- ISBN-139781605667935
- ISBN-101605667927
- ISBN-101605667935
- Library of Congress Control Number2009053448
and 1 more
- Open LibraryOL24033722M
Classifications
- DDC659.14/4
- LCCHF5821 .H318 2010
Description
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Subjects
Topics
AdvertisingDigital mediaSocial aspectsConsumer behaviorInternet marketingAdvertising -- Social aspectsDigital media -- Social aspectsInternet marketing -- Social aspects
Other Editions
- Handbook of research on digital media and advertising
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