Contributions

  • Weber, Karl, 1953- - Contributor

Publication

2011 - Crown Business, New York, New York (State)

Language

English

Word Count

89,250 words, Guess

Page Count

357 pages

Identifiers

and 1 more

Classifications

  • DDC658.8/343
  • LCCHB801 .S56 2011

Description

"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--

Subjects

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