Contributions

  • Churchill, Gilbert A. - Contributor

Publication

2010 - South-Western Cengage Learning, Australia, Ohio

Language

English

Word Count

151,000 words, Guess

Page Count

604 pages

Identifiers

and 4 more

Classifications

  • DDC658.83
  • LCCHF5415.2 .C5 2010

Description

This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection methid and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.

Subjects

Links

Other Editions

  • Marketing researchSouth-Western Cengage Learning2010

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