Marketing research
methodological foundations
10th ed., International edition,
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Contributions
- Churchill, Gilbert A. - Contributor
Publication
2010 - South-Western Cengage Learning, Australia, Ohio
Language
English
Word Count
151,000 words, Guess
Page Count
604 pages
Identifiers
- Internet Archivemarketingresearc0000iaco
- Internet Archivemarketingresearc0005iaco
- ISBN-139780538743778
- ISBN-139781439081013
- ISBN-101439081018
and 4 more
- ISBN-100538743778
- Library of Congress Control Number2009934717
- OCLC Control Number469693200
- Open LibraryOL31885269M
Classifications
- DDC658.83
- LCCHF5415.2 .C5 2010
Description
This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection methid and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.
Subjects
Other Editions
- Marketing research
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