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Contributions
- BBC Worldwide Americas, Inc - Contributor
Publication
2004 - Films for the Humanities & Sciences, Princeton, NJ, New Jersey
Language
English
Word Count
10,250 words, Guess
Page Count
41 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number56761517
- Open LibraryOL47070518M
Alternate Titles
- Heinz
Description
Examines the Heinz label in an uncertain future. Includes interviews with Tony O'Reilly, Heinz chairman and CEO, and others. Explores efforts of marketing agency J. Walter Thompson. Also explores relationship between Heinz and Weight Watchers, which is owned by Heinz.
Subjects
Series Statement
- Branded: the power of brand names
- MKT 602 (NU course)
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