Managing brand equity
capitalizing on the value of a brand name
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Word Count
74,750 words, Guess
Page Count
299 pages
Identifiers
- Open LibraryOL1532721M
- ISBN-100029001013
- OCLC Control Number23180129
- OCLC Control Numbermanagingbrandequ00aake
- Library of Congress Control Number91010380
and 2 more
- LibraryThing396039
- Goodreads178286
Classifications
- DDC658.8/27
- LCCHD69.B7 A22 1991
Subjects
Topics
BrandReklameBrandingValuationEconomicsMarketingManagementMærkevarerBrand namesBranded goodsProduktpolitikKvalitetsvarerProduct policyProduktforskningIntangible propertyBrand name productsProduct Line ManagementOrganization & administrationBrand name products -- Valuation -- United States -- Management.Intangible property -- Valuation -- United States -- Management.
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