Books by David A. Aaker
Total count: 54
Multivariate analysis in marketingtheory and application.Wadsworth Pub. Co.1971-01-01
Consumerism: search for the consumer interest.Free Press1971-01-01
Marketing researchprivate and public sector decisionsWiley1980-01-01
Consumerism, 4th Ed.4 editionFree Press1982-02-01
Strategic market managementWiley1984-01-01
Managing brand equitycapitalizing on the value of a brand nameFree Press1991-01-01
Building strong brandsFree Press1996-01-01
Construir marcas poderosasGestion 20001996-01-01
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)Harvard Business School Press1999-08-01
Brand LeadershipBuilding Assets in an Information EconomyFree Press, The2000-01-01
Brand leadershipFree Press2000-01-01
Marketing Research, 7th Edition (Marketing Research)Wiley2000-07-21
Developing Business Strategies6th EditionWiley2001-08-10
Essentials of Marketing Research, 2nd EditionWiley2001-11-16
Brand LeadershipSimon & Schuster (Paper)2002-06-30
Marketing ResearchWiley2003-11-19
Construir Marcas Poderosas / Building Strong BrandsGestion 20002003-12-01
Strategic Market Management (Strategic Market Managment)Wiley2004-03-26
Brand Portfolio StrategyCreating Relevance, Differentiation, Energy, Leverage, and ClarityFree Press2004-03-30
(WCS) Strategic Marketing Management 7th Edition Course PackJohn Wiley & Sons2004-07-09
Marketing Research, Eighth Edition with SPSS 13.0John Wiley & Sons2005-02-11
Estrategia de La Cartera de MarcasGestion 20002005-06-01
Essentials of Marketing Research, 2nd Edition with SPSS 13.0 SetWiley2005-06-02
From Fargo to the World of BrandsMy Story So FarIceni Books2005-11-30
Brand relevancemaking competitors irrelevant1st ed.Jossey-Bass2011-01-01