Building strong brands
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Word Count
95,000 words, Guess
Page Count
380 pages
Identifiers
- Open LibraryOL1277531M
- ISBN-10002900151X
- OCLC Control Number32509458
- OCLC Control Numberbuildingstrongbr00aake
- Library of Congress Control Number95009238
and 2 more
- LibraryThing114080
- Goodreads1220451
Classifications
- DDC658.8/27
- LCCHD69.B7 A216 1996
Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
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- Building strong brands
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