Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative
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Author
Contributions
- Bruzzone, Donald E. - Contributor
- Norris, Donald. - Contributor
Publication
1981 - Marketing Science Institute, Cambridge, Mass. (14 Story St., Cambridge 02138), Massachusetts
Language
English
Word Count
9,500 words, Guess
Page Count
38 pages
Identifiers
- Library of Congress Control Number82126925
- Open LibraryOL3037143M
Classifications
- DDC659.14/3/0973
- LCCHF6146.T42 A23
Subjects
Topics
Public opinionTelevision advertisingPublic opinion -- United StatesTelevision advertising -- Public opinion
Places
Series Statement
- Report ;
- no. 81-103
- Report (Marketing Science Institute) ;
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