Brand Leadership
Building Assets in an Information Economy
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Author
Publication
2000 - Free Press, The
Word Count
88,000 words, Guess
Page Count
352 pages
Physical Format
Hardcover
Identifiers
- ISBN-100684866455
- ISBN-139780684866451
- LibraryThing4639166
- Goodreads6037265
- Open LibraryOL9627966M
First Sentence
In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap.
Subjects
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