Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Publication
1999-08-01 - Harvard Business School Press
Language
English
Word Count
51,000 words, Guess
Page Count
204 pages
Physical Format
Paperback
Identifiers
- Internet Archiveharvardbusinessr00harv_4
- ISBN-101578511445
- ISBN-139781578511440
- Goodreads450276
- LibraryThing396034
and 3 more
- Library of Congress Control Number99018899
- OCLC Control Number47010921
- Open LibraryOL8754124M
Classifications
- LCCHD69.B7 H37 1999
- LCCHD 69 .B7 H37 1999
- LCCHD69.B7 H37 1999eb
First Sentence
COSTS, MARKET FRAGMENTATION, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing.
Subjects
Series Statement
- Harvard Business Review Paperback
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