Publication

1999-08-01 - Harvard Business School Press

Language

English

Word Count

51,000 words, Guess

Page Count

204 pages

Physical Format

Paperback

Identifiers

and 3 more

Classifications

  • LCCHD69.B7 H37 1999
  • LCCHD 69 .B7 H37 1999
  • LCCHD69.B7 H37 1999eb

First Sentence

COSTS, MARKET FRAGMENTATION, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing.

Subjects

Series Statement

  • Harvard Business Review Paperback

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