Erich Joachimsthaler

Identifiers

Open LibraryOL2762041A

Top Subjects

Business / Economics / Finance (3)
Business & Economics (3)
Advertising & Promotion (2)
Brand name products (2)
Marketing - General (2)
Sales & marketing (2)
Product Management (2)

Books by Erich Joachimsthaler

Total count: 4

Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)

Harvard Business School Press1999-08-01
Brand LeadershipThe Next Level of the Brand Revolution

Free Press2000-03-06
Hidden in Plain SightHow to Find and Execute Your Company's Next Big Growth Strategy

Harvard Business School Press2007-05-17
Interaction FieldThe Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society

PublicAffairs2020-01-01