Publication

2007-05-17 - Harvard Business School Press

Language

English

Word Count

68,000 words, Guess

Page Count

272 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number2007006551
  • LibraryThing3288009
  • Goodreads627416

Classifications

  • LCCHF5415.153 .J63 2007

Description

"Hidden in Plain Sight explains how to spot opportunities before your rivals do. Through eye-opening stories, Erich Joachimsthaler introduces the demand-first innovation and growth model - a systematic and repeatable process that helps you really see the biggest opportunities hidden in plain sight." "Revealing the innovative practices of organizations and brands as diverse as BMW, Apple, Frito-Lay, GE Health-care, Allianz, Axe, Procter & Gamble, Starbucks, and Netflix, this book shows you how to deliver what truly matters in people's lives - not just whatever you can sell them today. Your reward? Dramatic new business growth that leaves competitors scrambling."--BOOK JACKET.

Subjects

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