Hidden in Plain Sight
How to Find and Execute Your Company's Next Big Growth Strategy
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Word Count
68,000 words, Guess
Page Count
272 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8493066M
- ISBN-139781422101650
- ISBN-101422101657
- OCLC Control Number82672174
- OCLC Control Numberhiddeninplainsig00joac
and 3 more
- Library of Congress Control Number2007006551
- LibraryThing3288009
- Goodreads627416
Classifications
- LCCHF5415.153 .J63 2007
Description
"Hidden in Plain Sight explains how to spot opportunities before your rivals do. Through eye-opening stories, Erich Joachimsthaler introduces the demand-first innovation and growth model - a systematic and repeatable process that helps you really see the biggest opportunities hidden in plain sight." "Revealing the innovative practices of organizations and brands as diverse as BMW, Apple, Frito-Lay, GE Health-care, Allianz, Axe, Procter & Gamble, Starbucks, and Netflix, this book shows you how to deliver what truly matters in people's lives - not just whatever you can sell them today. Your reward? Dramatic new business growth that leaves competitors scrambling."--BOOK JACKET.
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