Strategic market management
9th ed.
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Word Count
85,250 words, Guess
Page Count
341 pages
Identifiers
- ISBN-100470317248
- ISBN-139780470317242
- Library of Congress Control Number2011381075
- OCLC Control Number455804095
- Better World Books9780470317242
and 1 more
- Open LibraryOL24861694M
Classifications
- DDC658.8
- LCCHF5415.13 .A23 2011
- LCCHF5415.13.A23 2010
Description
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.
Subjects
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