Publication

2011 - Wiley, Hoboken, NJ, New Jersey

Language

English

Word Count

85,250 words, Guess

Page Count

341 pages

Identifiers

  • ISBN-100470317248
  • ISBN-139780470317242
  • Library of Congress Control Number2011381075
  • OCLC Control Number455804095
  • Better World Books9780470317242
and 1 more

Classifications

  • DDC658.8
  • LCCHF5415.13 .A23 2011
  • LCCHF5415.13.A23 2010

Description

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.

Subjects

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