Publication

1984 - Wiley, New York, New York (State)

Language

English

Word Count

97,750 words, Guess

Page Count

391 pages

Identifiers

  • ISBN-100471871796
  • ISBN-139780471871798
  • Goodreads3486498
  • Library of Congress Control Number83021906
  • OCLC Control Number10100841
and 2 more
  • Better World Books9780471871798
  • Open LibraryOL3179324M

Classifications

  • DDC658.4/012
  • LCCHD30.28 .A23 1984
  • LCCHD31

Description

Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: conduct a structured external and internal analysis of a business with confidence; develop sustainable competitive advantages by creating assets, competencies, and strategies; make strategic investment decisions to generate growth; organize to support strategies; and compete strategically in hostile, growth, and global contexts.

Subjects

Series Statement

  • Ronald series on marketing management,

Other Editions

  • Developing business strategiesWiley1984-01-01

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