Contributions

  • Keller, Kevin Lane, 1956- - Contributor

Publication

1990 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

10,250 words, Guess

Page Count

41 pages

Identifiers

Classifications

  • LCCHD69.B7 A217 1990

Subjects

Series Statement

  • Special report / Marketing Science Institute ;
  • no. 90-103
  • Report (Marketing Science Institute) ;

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