Consumer evaluations of brand extensions
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Author
Contributions
- Keller, Kevin Lane, 1956- - Contributor
Publication
1990 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
10,250 words, Guess
Page Count
41 pages
Identifiers
- Library of Congress Control Number91143806
- OCLC Control Number21319643
- Open LibraryOL1606300M
Classifications
- LCCHD69.B7 A217 1990
Subjects
Series Statement
- Special report / Marketing Science Institute ;
- no. 90-103
- Report (Marketing Science Institute) ;
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