Author

Contributions

  • Brown, Morgan, author - Contributor

Publication

2017 - Crown Business, New York (State)

Language

English

Word Count

77,000 words, Guess

Page Count

308 pages

Identifiers

and 2 more
  • Better World Books9780451497215
  • Open LibraryOL27234796M

Classifications

  • DDC658
  • LCCHF5386 .E434 2017
  • LCCHF5386.E434 2017

Description

"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--

Subjects

Other Editions

  • Hacking growth: how today's fastest-growing companies drive breakout successCrown Business2017-01-01

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