Advertising strategy
a communication theory approach
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Author
Contributions
- Rossiter, John R., joint author. - Contributor
Publication
1980 - ABC-CLIO, LLC, New York, New York (State)
Language
English
Word Count
75,250 words, Guess
Page Count
301 pages
Identifiers
- Internet Archiveadvertisingstrat0000perc
- ISBN-100030559065
- ISBN-139780030559068
- Library of Congress Control Number79025228
- OCLC Control Number5777106
and 2 more
- Better World Books9780030559068
- Open LibraryOL4420890M
Classifications
- DDC659.1
- LCCHF5821 .P43
- LCCHF5821.P43 1980
Subjects
Other Editions
- Advertising strategy: a communication theory approach
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