Larry Percy

Identifiers

Open LibraryOL538125A

Top Subjects

Business / Economics / Finance (4)
Strategic planning (4)
Communication in marketing (3)
Business & Economics (3)
Advertising (2)
Sales promotion (2)
Advertising & Promotion (2)

Books by Larry Percy

Total count: 9

Advertising StrategyA Communication Theory Approach

ABC-CLIO, LLC1980-01-01
Advertising Communications and Promotion Management

McGraw-Hill Education (ISE Editions)1996-12-06
Marketing Research That Pays OffCase Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources) (Haworth Marketing Resources)

Haworth Press1997-03-01
Strategic advertising management

Oxford University Press2001-01-01
Strategic Advertising Management2 edition

Oxford University Press, USA2005-07-15
Strategic Brand Management

Oxford University Press, USA2007-01-15
Strategic Integrated Marketing Communications

Butterworth-Heinemann2007-12-13
Strategic Integrated Marketing Communications 2e

Routledge2014-01-01
Marketing CommunicationsObjectives, Strategy, Tactics

SAGE Publications, Limited2018-01-01