Advertising communications & promotion management
2nd ed.
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Author
Contributions
- Percy, Larry. - Contributor
Publication
1997 - McGraw-Hill Companies, New York, New York (State)
Language
English
Word Count
160,000 words, Guess
Page Count
640 pages
Identifiers
- Internet Archiveadvertisingcommu00ross
- ISBN-10007053943X
- ISBN-139780070539433
- Goodreads506376
- Library of Congress Control Number96025413
and 1 more
- Open LibraryOL987300M
Classifications
- DDC659.1
- LCCHF5821 .R66 1997
Alternate Titles
- Advertising communications and promotion management
Subjects
Series Statement
- McGraw-Hill series in marketing
Other Editions
- Advertising communications & promotion management
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