John R. Rossiter

Identifiers

Open LibraryOL219544A

Top Subjects

Advertising (6)
Psychological aspects (2)
Motivation research (Marketing) (2)
Communication in marketing (2)
Consumer behavior (2)
Methodology (2)
Marketing research (2)

Books by John R. Rossiter

Total count: 15

Reliability of psycholinguistic analysis of advertising

Columbia University1979-01-01
Visual communication in advertising

Columbia University, Graduate School of Business1979-01-01
Children and television advertisingpolicy issues, perspectives, and the status of research

Graduate School of Business, Columbia University1979-01-01
Children's dispositions toward proprietary drugs and the role of TV drug advertising

Columbia University, Graduate School of Business1979-01-01
Attitude change through visual imagery in advertising

Graduate School of Business, Columbia University1979-01-01
Televised Medicine Advertising and Children

ABC-CLIO, LLC1979-01-01
Advertising StrategyA Communication Theory Approach

ABC-CLIO, LLC1980-01-01
Visual and psycholinguistic mechanical variables as predictors of starch scores

Graduate School of Business, Columbia University1981-01-01
Advertising and promotion management

McGraw-Hill1987-01-01
Advertising Communications and Promotion Management

McGraw-Hill Education (ISE Editions)1996-12-06
Advanced media planning

Kluwer Academic1998-01-01
Marketing Communications

Prentice Hall2005-03-31
Measurement for the social sciencesthe C-OAR-SE method and why it must replace psychometrics

Springer2011-01-01
Measurement for the social sciencesthe C-OAR-SE method and why it must replace psychometrics

Springer2011-01-01
Marketing CommunicationsObjectives, Strategy, Tactics

SAGE Publications, Limited2018-01-01