Advertising and promotion management
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Author
Contributions
- Percy, Larry. - Contributor
Publication
1987 - McGraw-Hill, New York, United Kingdom
Language
English
Word Count
162,250 words, Guess
Page Count
649 pages
Identifiers
- Internet Archiveadvertisingpromo0000ross
- ISBN-100071002782
- ISBN-139780071002783
- Goodreads506382
- Library of Congress Control Number86027381
and 1 more
- Open LibraryOL20954297M
Classifications
- LCCHF5821 .R65 1987
- DDC659.1
Subjects
Series Statement
- McGraw-Hill series in marketing
Other Editions
- Advertising and promotion management
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