Children's dispositions toward proprietary drugs and the role of TV drug advertising
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Author
Contributions
- Robertson, Thomas S. - Contributor
Publication
1979 - Columbia University, Graduate School of Business, New York, New York (State)
Language
English
Word Count
4,500 words, Guess
Page Count
18 pages
Identifiers
- OCLC Control Number7931365
- Open LibraryOL45063483M
Subjects
Series Statement
- Research working paper / Columbia University, Graduate School of Business -- no. 228A
- Research working papers (Columbia University. Graduate School of Business) -- no. 228A.
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