Strategic advertising management
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Author
Contributions
- Rossiter, John R. - Contributor
- Elliott, Richard H. - Contributor
Publication
2001 - Oxford University Press, Oxford, England
Language
English
Word Count
72,000 words, Guess
Page Count
288 pages
Identifiers
- Open LibraryOL3967454M
- ISBN-100198782322
- OCLC Control Number46651888
- OCLC Control Numberstrategicadverti0000perc_z0d7
- Library of Congress Control Number2001273433
and 2 more
- LibraryThing114155
- Goodreads3809494
Classifications
- DDC659.1
- LCCHF5438.5 .P475 2001
Subjects
Other Editions
- Strategic advertising management
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