Strategic marketing communications
new ways to build and integrate communications
Rev. ed.
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Author
Contributions
- Berry, Chris, 1944- - Contributor
- Pulford, Alan - Contributor
Publication
1999 - Kogan Page, London, England
Language
English
Word Count
75,000 words, Guess
Page Count
300 pages
Identifiers
- ISBN-100585392994
- ISBN-139780585392998
- OCLC Control Number49851671
- Open LibraryOL45469534M
Classifications
- DDC658.8/02
- LCCHF5415.123 .S65 1999eb
Description
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
Subjects
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