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Author
Contributions
- Gupta, Sunil, 1958- - Contributor
- Steckel, Joel H. - Contributor
Publication
1998 - Addison-Wesley, Reading, MA, Massachusetts
Language
English
Word Count
195,000 words, Guess
Page Count
780 pages
Identifiers
- Open LibraryOL687772M
- ISBN-100321014162
- OCLC Control Number37567223
- OCLC Control Numbermarketingresearc0000lehm
- Library of Congress Control Number97034741
and 2 more
- Goodreads3174287
- LibraryThing8601304
Classifications
- DDC658.8/3
- LCCHF5415.2 .L3883 1998
Subjects
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