Donald R. Lehmann

Identifiers

Open LibraryOL396961A

Top Subjects

Marketing research (4)
Consumption (Economics) (2)
Consumers (2)
Statistieken (2)
Marketing (2)
Performance -- Measurement (2)
Prestaties (2)

Books by Donald R. Lehmann

Total count: 17

Market structure modeling via clustering and discriminant analysisa portrayal of the soft drink market

Graduate School of Business1970-01-01
How many factors?random splitting vs. eignevalues greater than one

Columbia University, Graduate School of Business1976-01-01
Nutritional knowledge, attitudes and food consumption patterns of U.S. female heads of households

Columbia University, Graduate School of Business1976-01-01
Consumer rule following and rule switching behaviortheory and implications

Graduate School of Business, Columbia University1977-01-01
Market research and analysis

R. D. Irwin1979-01-01
An empirical study of information acquisition over time

Columbia University, Graduate School of Business1979-01-01
Individual differences in search behavior and recall of package information on a non-durable

Graduate School of Business, Columbia University1979-01-01
Development of distinct choice process segments over timea stochastic modeling approach

Columbia University, Graduate School of Business1980-01-01
Analysis for marketing planning

Business Publications1988-01-01
Product management

Irwin1994-01-01
Marketing research

Addison-Wesley1998-01-01
Investigacion y Analisis de Mercado

Compania Editorial Continental2000-06-01
Product Management

McGraw-Hill/Irwin2001-07-03
Marketing metrics and financial performance

Marketing Science Institute2006-01-01
Marketing metrics and financial performance

Marketing Science Institute2006-01-01
Marketing metrics and financial performance

Marketing Science Institute2006-01-01
Product Management. Donald R. Lehmann, Russell S. Winer

McGraw-Hill Education2006-09-01