Marketing metrics and financial performance
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Author
Contributions
- Reibstein, David J. - Contributor
Publication
2006 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
23,000 words, Guess
Page Count
92 pages
Identifiers
- ISBN-100965711471
- ISBN-139780965711470
- Library of Congress Control Number2009278331
- OCLC Control Number86077083
- Open LibraryOL24562696M
Classifications
- LCCHF5415.2 .L387 2006
Series Statement
- Relevant knowledge series
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