Consumer rule following and rule switching behavior
theory and implications
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Author
Contributions
- Columbia University. Graduate School of Business - Contributor
Publication
1977 - Graduate School of Business, Columbia University, New York, New York (State)
Language
English
Word Count
8,750 words, Guess
Page Count
35 pages
Identifiers
- OCLC Control Number4573139
- Open LibraryOL45063006M
Subjects
Series Statement
- Research paper -- no. 177 [i.e. 24A]
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