Developing a market orientation
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Author
Contributions
- Deshpande, Rohit. - Contributor
- Marketing Science Institute. - Contributor
Publication
1999 - Sage Publications, Thousand Oaks, Calif, California
Language
English
Word Count
80,000 words, Guess
Page Count
320 pages
Identifiers
- Open LibraryOL378135M
- ISBN-10076191692X
- OCLC Control Number40043516
- OCLC Control Numberdevelopingmarket0000unse
- Library of Congress Control Number98040184
and 2 more
- LibraryThing2595823
- Goodreads4755776
Classifications
- DDC658.8/3
- LCCHF5415.2 .D44 1999
Description
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Subjects
Topics
Other Editions
- Developing a market orientation
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