Product Leadership
Pathways to Profitable Innovation
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Word Count
72,000 words, Guess
Page Count
288 pages
Identifiers
- Open LibraryOL7593208M
- ISBN-139780465014330
- ISBN-10046501433X
- OCLC Control Number56014541
- Library of Congress Control Number2004017395
and 2 more
- LibraryThing1090824
- Goodreads363607
Classifications
- LCCHF5415.153.C643 2005
- DDC658.5/75
- LCCHF5415.153 .C643 1998
Description
In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR, to triumph over the competition and become a leader in the new products war.
First Sentence
The USA Today headline reads: "New, Smaller, Flashier iPod Sells Out Fast."
Other Editions
- Product Leadership
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