Robert G. Cooper
Also known as
Robert G Cooper
Born 1943-01-01
Identifiers
- Open LibraryOL246638A
Top Subjects
- Creative ability in business (3)
- New products -- Marketing (3)
- New products -- Management (3)
- New products (3)
- New business enterprises (2)
- New products -- Case studies (2)
- Psychology (2)
Books by Robert G. Cooper
Total count: 23
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Market assessment expenditures in industrial new product venturesPublic Archives of Canada1973-01-01
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Introducing successful new productsMCB ltd1976-01-01
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Winning the new product gamean empirical study of successful product innovation in CanadaFaculty of Management, McGill University]1976-01-01
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Introducing successful new products.MCB (European Marketing and Consumer Studies) Limited (200, Keighley Road, Bradford BD94JQ, West Yorkshire)1976-01-01
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Project newprodwhat makes a new product a winner? : an empirical study of successful versus unsuccessful industrial product innovationQuebec Industrial Innovation Centre1980-01-01
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The performance impact of product innovation strategies.MCB UniversityPress1985-01-01
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Winning at new productsAddison-Wesley1986-01-01
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Mastering the New Product GameWadsworth1986-11-20
New productsthe key factors in successAmerican Marketing Association1990-01-01-
Fair Employment Commission for Northern IrelandStationery Office Books1991-12-31
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Fair Employment Commission for Northern IrelandStationery Office Books1992-12-31
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5th Annual Report 1993-94Stationery Office Books1994-12-31
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7th Annual Report 1995-96Stationery Office Books1996-12-11
Product leadershipcreating and launching superior new productsPerseus Books1998-01-01
Portfolio management for new productsAddison-Wesley1998-01-01
Child DevelopmentIts Nature and Course4th editionMcgraw-Hill College1999-09-01
Product Development for the Service SectorLessons from Market LeadersPerseus Books Group1999-10-01
Child Development W/Making the Grade CD4 editionMcGraw-Hill Humanities/Social Sciences/Languages2000-08-17
Top Oder Flop in Der Produktentwicklung: ErfolgsstrategienVon Der Idee Zum LaunchNot Avail2002-07-01
Child Development with Multimedia Courseware CD and PowerWebMcGraw-Hill Humanities/Social Sciences/Languages2003-08-04
Lean, Rapid, and Profitable New Product DevelopmentProduct Development Institute2005-01-01-
Generating breakthrough new product ideasfeeding the innovation funnelProduct Developemnt Institute2007-01-01
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Winning at new productscreating value through innovation4th ed.Basic Books2011-01-01