Contributions

  • Kleinschmidt, Elko J. - Contributor

Publication

1990 - American Marketing Association, Chicago, Ill, Illinois

Language

English

Word Count

13,000 words, Guess

Page Count

52 pages

Identifiers

  • Open LibraryOL1888135M
  • ISBN-100877572135
  • OCLC Control Number22507839
  • Library of Congress Control Number90049464
  • Goodreads3736851

Classifications

  • DDC658.5/75
  • LCCHF5415.153 .C64 1990

Subjects

Topics

EvaluationNew productsNew products -- United States -- Evaluation.

Places

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