Winning at new products
creating value through innovation
4th ed.
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Word Count
102,000 words, Guess
Page Count
408 pages
Identifiers
- Open LibraryOL25077462M
- ISBN-139780465025787
- OCLC Control Number687675731
- Library of Congress Control Number2011011230
Classifications
- DDC658.5/75
- LCCHF5415.153 .C65 2011
Description
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
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