Publication

2011 - Basic Books, New York, New York (State)

Language

English

Word Count

102,000 words, Guess

Page Count

408 pages

Identifiers

Classifications

  • DDC658.5/75
  • LCCHF5415.153 .C65 2011

Description

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.

Subjects

Topics

658.5/75New productsHf5415.153 .c65 2011

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!